Think! is a UK government roady safety campaign that has been running for more than 75 years. The campaign is recognised internationally for its iconic and ground-breaking campaigns which challenge dangerous behaviour on Britain’s roads.
I worked on the Think! website alongside a WordPress developer and a project manager. The project began with user research and a detailed audit of the old site. I produced designs and wireframes in Sketch based off our findings. These were translated into high fidelity wireframes and then passed on to our WordPress developer. Refinements and adjustments took place in code based on further testing and client feedback.
Early design concepts made use of road marking and signage. Much of this was toned down in the final version. The use of yellows and greys survived, as did chevrons, subtly hinted in slopes and bullets.
A key objective for the new site was to make available all individual campaigns and accompanying resources in a user friendly manner. For this we opted for a masonry layout with front-end filtering using Isotope.
For education resources, a more detailed search and filter were required. For this we opted for a standard listing with left-hand filter box.